It's easy to jump into selling the hottest thing on the market. As far as you know, it will sell itself. Wrong. There are 3 main reasons why you should not start a business offering a product in an area that has access to its own personal source. photo credit: http://travel.nationalgeographic.com/travel/your-antarctica-photos/ 1. The product is easy to obtain at a lower price. Although your product may be better in its quality and appearance, you are a new business that lacks recommendation or an existing reputation that will convince buyers to purchase at a higher price. 2. Hot products simmer. What is hot on the market today, may not be a commodity tomorrow. To prepare for this, you must come up with creative ways to present your product and make it stand out among the other contenders. How? Try dynamic graphics and animation. Team up with a business whose product compliments yours or can be used together. Offer watercolor for ice. In other words, ins...