Don't Sell Ice In Antarctica-- No, You're Not That Good

It's easy to jump into selling the hottest thing on the market. As far as you know, it will sell itself. Wrong. There are 3 main reasons why you should not start a business offering a product in an area that has access to its own personal source.

photo credit: http://travel.nationalgeographic.com/travel/your-antarctica-photos/

1. The product is easy to obtain at a lower price.

Although your product may be better in its quality and appearance, you are a new business that lacks recommendation or an existing reputation that will convince buyers to purchase at a higher price.

2. Hot products simmer.

What is hot on the market today, may not be a commodity tomorrow. To prepare for this, you must come up with creative ways to present your product and make it stand out among the other contenders.

How?

• Try dynamic graphics and animation. 
• Team up with a business whose product compliments yours or can be used together.
• Offer watercolor for ice. In other words, instead of driving the sell of ice, feature new watercolors to use on the ice for a new use or appearance. 

3. Consumers want an alternative solution.

When you sell your product as the only solution and do not accommodate other minor factors you appear as a salesman and not consumer friendly. Customers always ask questions. If you only have one answer to an array of questions you appear dishonest. So if you're going to sell ice, recommend using a freezer and have ice trays in stock for those who don't know how to maintain ice with just an ice-pick. 

Your new business should fit in as a solution to supply and demand, and availability. Always do your research before pursuing an industry. Be sure to break down your target audience and the demographics. Understand who is your audience and how much they are willing to spend. Most importantly, never write a business plan without a marketing budget. Unfortunately, your presence is not a present.