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Showing posts with the label new business marketing

Staircase of Tasks

How do you keep up your Monday momentum, heading into the middle of the week? You build a staircase of tasks. The idea of stairs is you continue to travel upward to reach your destination. You're up higher and closer with each step. Try this: Monday : Search prospective clients. Tuesday : Research prospective client's connection and reason of interest to your brand. Wednesday : Plan an introduction of yourself and your brand. Thursday : Call the prospective client to introduce yourself and brand and schedule a meeting for the following Monday. Friday : Put together a short, straight to the point pictorial presentation. Monday : Close your new client & start on your next! Try my BYP Staircase of Tasks ! Build anticipation of getting closer to your goal by going another action stronger and farther. This, in addition to your daily routine will surely overcome the midweek slump.

Don't Sell Ice In Antarctica-- No, You're Not That Good

It's easy to jump into selling the hottest thing on the market. As far as you know, it will sell itself. Wrong. There are 3 main reasons why you should not start a business offering a product in an area that has access to its own personal source. photo credit:  http://travel.nationalgeographic.com/travel/your-antarctica-photos/ 1. The product is easy to obtain at a lower price. Although your product may be better in its quality and appearance, you are a new business that lacks recommendation or an existing reputation that will convince buyers to purchase at a higher price. 2. Hot products simmer. What is hot on the market today, may not be a commodity tomorrow. To prepare for this, you must come up with creative ways to present your product and make it stand out among the other contenders. How? Try dynamic graphics and animation.  Team up with a business whose product compliments yours or can be used together. Offer watercolor for ice. In other words, ins...